Monday, 5 May 2014

Step 14. Motivating Yourself


Self motivation is your fuel. Concentrate on your success constantly, no matter what's going on around. Be wise to correct your actions to get where you plan to. Your business is like a tomato plant (take any metaphor you like if tomatoes is not your favorite veggie :)). You can't get your own tomatoes straight after you put a seed in the ground. You wait till it starts growing, gets big enough and then brings flowers and then only tomatoes. Think on how many days you have to water it and take care of it till you get to the final point of getting the tomatoes you have grown on your own in your salad! 

There is a coaching scheme fully devoted to goal achieving. You can get it, print out and work with it! Remember that all your thoughts materialized on paper have the chance to become your reality much quicker. This thing works!



BE PATIENT
BE CONSISTENT
BE INNOVATIVE

BE FLEXIBLE
BE ATTENTIVE

and you get where you plan to!








Step 13. Office and Working Place


Having an office is a cool stuff however, in case you are a start up, that's something a bit early to talk about. Therefore you will work from home in majority of the cases. I would say it may also stay same and I see it quite practical to be.
Working from home really needs right motivation and concentration. As we do our own business we should be motivated enough for that. Important here is to get a bit of your own working space where you won't be disturbed and can make a deep dive into nourishing and flourishing your business.
In case you are not that much easy to get well motivated, try a little tricks suggested in one interesting article:

1. Set a schedule.
It's great to have the flexibility of working any time, any place, but operating without any structure can hurt your productivity. Divide your day up into blocks. Fried and Heinemeier Hansson suggest using "Catch-up, Collaboration, and Serious Work" as your labels. Maybe you take a break between "Collaboration" and "Serious Work" to have a snack or play a game with your kids. The important thing is to use a relatively consistent schedule each day. Sure, you can switch it up once in a while — that's one of the huge benefits of remote working — but having a set routine will help you switch between professional and personal modes from the confines of your own house.
2. Get dressed for work.
Don't worry, this doesn't mean you have to be in a full suit in your kitchen. But there is a psychological benefit to ditching the pajamas and getting dressed decently. Changing from loaf-around-the-house clothes to presentable attire is another way of creating boundaries between home life and work life. You can put the slippers and sweatshirt back on at the end of the day.
3. Mix up office and remote work.
Just because you're a remote employee doesn't mean you have to work remotely all the time. You can work from home some days; commute to the office on others; or do both at once. Fried, for example, tends to work from home starting around 7:30 or 8 a.m., before heading into the office around 11 a.m. The quiet mornings allow him to catch up on work without office distractions, while the afternoons let him address more collaborative projects. As a remote employee, you can be flexible, so take advantage of that. A routine is helpful (as discussed in the first point), but doing the same thing day-in and day-out can numb your creativity and make it easier to zone out while working. 
4. Consider the coffee shop.
We've all faced the mid-afternoon lull. That can be particularly dangerous when working from home, as it's far more liable to turn into a mid-afternoon nap. When complete isolation makes it harder, rather than easier, to concentrate, it's time to relocate to somewhere with some friendly white noise. That might mean the neighborhood coffee shop, a local park, or a library. As Fried and Heinemeier Hansson write, "It sounds counterintuitive, but the presence of other people, even if you don't know them, can fool your mind into thinking that being productive is the only proper thing to do."
5. Overlap with your teammates.
Even if everyone on your team is in a different country, it's still important to schedule some overlap in the hours you're putting in. This might mean you need to make some scheduling compromises, but it will pay off in terms of collaboration. You'll still likely have part of the day just to yourself, and then during the overlapping period you'll have colleagues to bounce ideas off and get help on any tricky projects. When you're feeling stifled and unexcited about a project, conferring with a coworker can be a great way to jumpstart your ingenuity and find new motivation for an old idea. 
6. Separate your digital devices.
One thing that makes switching between work and play particularly difficult is having all your emails, phone calls, and other communications mashed together. For some people, this is inevitable. But if your company gives you a separate work phone or computer, take advantage of that. Use one set of devices for professional matters and the other set for personal. That way, when work is over, you can literally unplug. 
7. Take on work you like.
This may sound naively optimistic, but the fact of the matter is that self-motivation is essential to remote work, and people are far more likely to be self-motivated when they care about what they're doing. If you like what you do but still are feeling burned out, it might be time to check in with your manager. Are you stuck on a project? Do you need to take a break? These are legitimate questions to raise, especially when your boss can't check on you in person every day.


Step 12. Quiet Time


Welcome to slow down time.. Great it's here!! Look at the positive side :)
Slow don time is a time when you are not busy, your products/services are not on highest demand and you are sitting in your office, looking through the window and getting upset because no/little orders are coming in. 

Where is the positive side in that?


The positive side is that you have some time to do a lot of strategically important things. That's the time for great investment in:
  • planning
  • developing news sales channels
  • setting up new packaging/branding
  • working on new presentation/catalog
  • looking our for new events to take part in
  • preparing new posts, pics and media for hectic busy time
  • networking
  • increasing your products/services awareness
  • looking for way to improve your business
  • improving time management
  • ...relaxing and getting ready for busy days!

Friday, 2 May 2014

Fighting Procrastination. One more version (from Entrepreneur)

Procrastinators: How to Fight Your Genes and Get Stuff Done Now

"Never leave that til tomorrow which you can do today," said Benjamin Franklin.
Pretty good advice, especially considering it comes from a guy who was an absolute whiz at productivity (Franklin was somehow an author, printer, politician, postmaster, scientist, inventor, civic activist, statesman,and diplomat).
Recognizing the wisdom in the aphorism, however, won't stop most of us from putting off the "no-more-delaying-ever" regiment until tomorrow. (Which isn't always so terrible: We're not robots, after all, and leaving a project unfinished so we can hit the beach every once and awhile keeps us human.)
But for some of us, procrastination isn't an occasional kind of thing. Instead, it locks us in a vise grip and comes to define the way we approach everything. If you're like me, you know the exhausting ritual well: voluntarily delay a necessary task until the panic about meeting a deadline finally outweighs inaction. Not only can it send you into an unhealthy and crippling shame-spiral, it's also one giant productivity killer.
Why are some of us more susceptible than others? Like most personality traits, a recent studypublished in Psychological Science finds, it has a lot to do with our genes.
Researchers at the University of Colorado at Boulder surveyed 181 pairs of identical twins and 166 pairs of fraternal twins about their work habits. Compared to fraternal twin pairs, identical twins reported stronger behavioral similarities regarding their ability to set and meet goals as well as their tendency to act impulsively. Based on this, the researchers concluded that procrastination is, at least in part, heritable and has a strong genetic overlap with impulsivity.
Impulsivity probably had an evolutionary advantage, Daniel Gustavson, the study's lead author, says. For our ancestors – struggling to survive in a dangerous world, fast and decisive decision making was more important than long-term planning. Procrastination either evolved at the same time as impulsivity, or "evolved as a byproduct of it," he says (when we're impulsive, we become distracted from -- and thereby put off -- long-term goals). Unfortunately, circa now, where both goal management and the ability to delay gratification is rewarded, these two intertwined genetic traits hurt rather than harm.
But before you start blaming your penchant for leaving everything to the last minute on mom and dad, remember: most of our personality traits are, at least in part, heritable. The last thing the Gustavson wants is for people to read about his study and conclude: Welp, guess that means I'll never change. "When people see big genetic influences on a trait, they often think they can't do anything about it," he says. "And that's not true. Just because something is heritable doesn't mean it can't be changed."
Tim Pychyl, a psychology professor at Carleton University in Ontario, Canada, and the author ofSolving the Procrastination Puzzle, agrees.
The way he sees it, our limbic system (the ancient, reptilian part of our brain which just wants to feel good now) is in constant battle with the prefrontal cortex (a section that developed later in our evolution, responsible for executive functions and impulse control). Inevitably, the limbic system sometimes wins out. "It's human nature to procrastinate," he says. "You have to realize that you'll screw up sometimes but you can change if you really want to."
For all of us wrestling with genes that scream, "delay, delay, delay," Pychyl shares a few strategies to help the prefrontal cortex emerge victorious.

Understand the true definition of procrastination.

This is super important. There are many forms of delay that are beneficial – life, of course, is a constant succession of tradeoffs. Often, you need to hold off on a project because something more pressing has come up. That's not called procrastination, though. That’s called making an informed decision.
Procrastination on the other hand, says Pychyl, is never positive. "Anyone who thinks it has an upside is messing with the definition."
Some of us may develop a warped, protective relationship with our tendency to procrastinate (see tip No. 2), but while there are many reasons why we do it, "none of them are healthy," Pychyl says. "There's no virtue in it."

Stop making excuses.

This is closely related to Pychyl's previous point. Procrastination is a voluntary delay of a beneficial intended act, and therefore causes uncomfortable dissonance, which we attempt to ease with a string of excuses.
The most common? I work better under pressure. "That's nonsense!" Pychyl says.
"Everyone makes more mistakes under pressure – that’s been shown again and again. What you're really saying is 'the only thing that can motivate me to work is a huge amount of time pressure'…and there's certain pathos in that."
While procrastination can cause individuals to hyper focus, it's simply because their backs are against the wall. The same amount of attention to detail – flow, as Pychyl calls it – is possible even when you aren't under a time crunch. Learning how to voluntarily achieve a flow state requires time and effort but it's the secret to productivity. Procrastinators, he says, need to realize that it is possible to concentrate without the motivation of deadline-induced panic. It just takes practice.

Minimize distractions and set strict deadlines.

If you have every distraction available at the push of a button, you're more likely to check Facebook, check your emails, and suddenly three hours have gone by. Distractions, of course, decrease productivity for everyone, but for the chronic procrastinator, they're real time-suckers. It's better to eliminate as many of them as possible (be that blocking Facebook, deleting Solitaire off your desktop, whatever you have to do).
In addition, set a strict schedule for yourself. "Autonomy is good for non-procrastinators, put procrastinators need short, concrete deadlines," Pychyl says. For managers dealing with procrastinating employees, Pychyl recommends having them articulate their goals in concrete terms. Specific details -- rather than a vague "I'm working on X project – helps hold procrastinators accountable. "Have them make implementation intentions rather than goal intentions," he recommends.

Don't let your inner 6-year-old dictate your actions.

"I don't know where we learn this, but somehow we internalize the notion that our motivational state has to match the task at hand," says Pychyl. "We don't feel like doing something, and we think that's a reason!"
He calls this logic 6-year-old thinking. In reality, "For many of important tasks, if not most of them, getting started has nothing to do with how we feel."
Still, we often dismiss the notion of getting started today with the perpetually hopeful "I'll feel more like it tomorrow." We almost never do, though, and so the task gets pushed off again. Why, then, do we persist in maintaining the delusion that a repellent task will be magically rendered less aversive in a mere 24 hours?
We tend to predict our future feelings based on present feelings, Pychyl explains. (Think about shopping for groceries on an empty stomach versus after you've just eaten a huge meal – most likely, your cart will be more crowded, even though rationally you know the week ahead requires the same amount of food). "When you decide to procrastinate, you relieve some stress which makes you feel good. So when you predict how you're going to feel tomorrow, you base your prediction on your current mood."
In addition, brain scans have shown that we tend to think about our future self as we would think about a stranger (known as temporal discounting), which explains why we often overestimate our ability/desire to accomplish an unappealing but necessary task three weeks from now.
The biggest myth that procrastinators need to dissolve if they want to break the delay cycle? "I'll do it tomorrow," says Pychyl. "Once you realize that this is an avoidant coping strategy, you're on your way."

My favorite App: "Holidays with the family"



Just read a very nice article by  and do think it's worth sharing!

Having moved with my family to the US last summer, I recently discovered that there was something called "Spring Break," but I didn't change my routine and posted the following "Out of Office" message before going on vacation:
Thank you for your email. I'm currently testing a new revolutionary App called "Holidays with the family" which has been developed by my daughters. With one click, it switches off all electronic devices, social media tools and internet connections. I know it's like being back in the 20th century but it is only a one week experiment so I know I can count on your support and understanding until next Sunday. In the meantime, if you need immediate assistance, please contact ...
The response from my friends, colleagues and clients was unanimous: they all loved it and commented positively. I came back a week later, the team was still there, no client had left and the world hadn't collapsed!
In all fairness, it took me some time to realize it. The first year I started my company, I checked emails and voicemails every single day, several times per day. I came back exhausted while feeling very guilty because I had "left the base!" The second year, despite a strong urge to "switch on," I managed to unplug for a week and ... since then, I do it every year two or three times per year! And guess what: it's good for my business, it's good for my family and it's good for me!
The last days before leaving, I prepare the out of office message and switch it on a few hours before the close of business. At the end of the week, I take a 24 hours buffer to go through the messages at my leisure. Same with my voicemail which, upon return from Spring Break this year, had five messages ... including one from my elder daughter who was checking on me!
Until recently, I always thought that this could only be possible if you were an entrepreneur, not a big shot in corporate. Then I read the article "Don't disconnect, just unplugged" from David Sable, Global CEO of Y&R in which he wrote:
The real digital revolution recognizes that being unplugged adds to your ability to be plugged in. Because our technology solutions will only be as good as the people who make them.
And if we make our human interactions merely transactional, if we keep our thumbs active and our emotions still, if we lose the ability to connect as people, down the road I’d wager the technology will suffer, too.
I couldn't agree more and have to revise my opinion: whatever the size of your company, whatever your level of responsibility, the more you'll be able to unplug, the better you and your business will be.
When are you doing it?

Step 11. Target YOUR Target



You have your product/service and do you know WHO is going to buy it? Who is your customer? Your target audience? Do you know the answers to those questions?
  • Who are the target customers? Describe their life (or business) situation
  • What do they want? What’s the pain?
  • What are their needs that are not being met?

When you find the answers to those questions and see how what you offer meets what they are looking for, you will be able to sell more and get more from your business model.

If you don't have a concrete information based on feedback we have discussed in the step 3 before, try to assume, use your experience to build the portrait of your potential customer, write everything down. This is something that will help you to see the way the customer is looking for product like yours, where and how. This will help you to optimize the way you sell what you have to offer to the market.


Bu the way, recently read a very interesting article about business growth. Enjoy it as well!

Thursday, 1 May 2014

Step 10. Elevator Speech/Pitch



The importance of this part of your image is well known. The importance of who is saying what is even more important. You will definitely create good words describing what kind of perfect service you are offering or how great your handmade things are. And this is all right and good.
Think that everyone who talks about you and what you do creates your image. Try to make sure your family and close friends who help to spread the word about your business talk about right things in the right manner. By presenting things wrong even damage can be made. Take care of that!