Friday, 19 June 2015

Matt Anton SEO Ecommerce Without a Website


I have recently met a great specialist and simply a very nice person Matt. He was so kind to share different tips on SEO which is extremely important part of any business. He share useful information and soon I will even have a video chat with him which we will record so I can share with you all the great tips and tricks! Meanwhile have a look on what is SEO all about (quoting Matt Anton)


What is SEO?
SEO is short for search engine optimization. It's the art and science of ranking higher in Google, so when someone searches for a service or product you offer, you show up instead of your competition.

How Long Have you Been Involved with SEO?
Since 2006, when I wanted to get more website traffic to a social network for gamers website. Learned how to get insane amounts of traffic and rank for incredibly hard terms such as "gaming" and "mmorpg" but never had the financial backing or coding knowledge to compete with the big boys like Myspace and Facebook at the time. I realized that I had a skillset that was needed and useful, and began to help others get more leads for their real businesses.

Can SEO Be Effective Without a Website? Seller's on Youtube, Amazon, Pinterst, Etsy, Ebay, for example
Empahtic yes! Over the years my clients have shown me ways to use my services in ways I couldn't even imagine. I quickly noticed the people getting the best results with SEO weren't even promoting their own website, in fact, they were piggybacking off the trust and authority of very well known established platforms. This is evident if you look at the top trafficked websites in Alexa; since these websites are highly trusted, it doesn't take much to get them to outrank your competitors.

Please Describe The Process of SEO For One of These Platforms
The search engines and the platform you are promoting on have one thing in common; they want to return the most relevant results. This means showing sellers with a clear Product Title using the main keywords, and using the keywords throughout your sales copy and product listing. Without setting up each listing or product as its own entity, you are going to miss out on search engine traffic, and most likely internal search traffic from within the ecosystem's platform.
Those are all the steps you can "control". The next step of SEO involves promotion, where the fun begins
Relevancy in this case is determined by user metrics (click through rate), and dwell time of a product page. If it's a good experience, and a catchy headline that uses their keywords, it will be clicked on more, and viewed longer, which is a huge signal to Google that it's a quality result. This is why Crowd Search Me is such a popular service amongst ecommerce sellers.
Next would be social network signals. Are people sharing it on facebook, twitter, google+, pinterest, etc? The more a product page is shared online, the more it becomes popular and relevant.
Backlinks, are bloggers, forums, directories linking back to the product page? The foundation of the search engine algorithms to start
X factor is reputation and # of reviews. The search engines and internal algorithms favor peer trusted reviews. Everytime your brand or product is mentioned online in a favorable context, whether that's with positive language (robots can discern this now) or schema markup with star ratings, it reinforces the other factors. All together, the algorithm analyzes if it's a) relevant b) popular/best c) reputable.

SEO Can Be Overwhelming, Where to Start?
I would highly suggest focusing on creating quality products or services and giving them out to friends/family and asking them to leave you reviews online. The first couple reviews are the hardest to get, but after that you'll gain momentum. This will help work on b & c. You already setup your product page to not only have the keyword in it, but be eye-catching with images and video. Once you are profitable, or start selling more regularly you can utilize a guaranteed SEO service, SafeRankBacklinks, which will do all the other steps to promote your product listings in the search engines. It's important to not lose your passion for your hobby or side income. Once it naturally starts to make you more money, then you can invest, but would certainly recommend focusing on product giveaways and obtaining client testimonials until the time is right to pul the trigger on really promoting yourself and your products.