Sometimes at interviews when trying to get a job of a sales person we are asked to sell something. In majority of cases it can be a pen :) Use a strategic approach to this! Never be afraid to be funny. It's proven that spontaneous decisions are usually the best and use the efficient sales strategy.
Step 1: Uncover the need
Any sales strategy should start not with a product but with a customer. Have a look at your potential customer and think what he can use a pen for? Singing papers? Then offer him a pen for these purposes with a good functionality suitable for signing papers, contracts etc. Prestige? Think about offering a pen that will help your customer to feel that luxury class pen in hands. Sell this value!
Never be afraid of asking questions that will help to uncover this need and help you to figure out what exactly to offer.
Step 2: Presentation
After you have all the information from the customer you need, start presenting your product taking into account this information. Make sure you will highlight the features of the product that are useful for this customer. Try to avoid those not relevant for him.
In first place your offer should cover your customer needs. Only this will help you to sell. For people price sensitive select a suitable price offer, for prestige conscious, make sure they get the feeling of buying a luxurious pen at the price of a designer good.
Main idea is to sell what customer wants i.e. luxury, efficiency, good value etc.
Step 3: Selling
Making an offer and closing the deal. In case you have done a good job covering first two points, that will be an easy one!
And yes, a very nice example of that: